How many sheets of paper have you scribbled goals on over your lifetime?
For me, this number would be in the thousands, and I guess it would probably be the same for you. Now, out of all of those goals written down how many have you achieved?
Not vary many? You’re not alone. Everyone, not just business owners, would agree with me on this.
So how can we change this? How can we set goals and achieve them?
Let’s break it down.
For starters, you need to set goals you are passionate about. This doesn’t mean it has to be something airy fairy, like a new car, bigger house or a bigger office, it could very well be something you want to remove from your life.
For example, it could be a service that you currently run that isn’t making you much money. A goal or target for that could be to remove that service and replace it with an alternative that makes your money.
It is important for you to know the real reason why you need to set a particular goal. You don’t want to set a target because you feel that is the grown up thing to do. You need your goals to excite you!
You may feel like you want to double your revenue this year, but that isn’t sexy enough. Think about why you want to achieve that target?
What will achieving that goal do for you? When you achieve your goal what are the conversations that are happening around you, how does it feel once you have achieved your set target?
It is important for you to get to the true, deep reason why you want to set that goal.
Most business owners make the mistake of setting targets for more clients and more profits, but when they get there, they find they are exhausted and can barely take another step.
They then realise that the reason why they wanted to double their income was to have the financial freedom to spend as much time as they can with their loved ones.
Increasing your income doesn’t necessarily do that for you. This is why it is important for you to get right to the real purpose behind your goals.
Now, if you feel like you are currently treading water in your business, and you aren’t getting anywhere it is perfectly normal. What will make or break you is if you are willing to invest in your business and yourself.
If you are one of the very few business owners who are willing to invest time to work on their business and not in it we have prepared a quick, easy to use checklist to help you identify weak points in your business. This can help shed some light on what you need to work on if you want to move forward.
I strongly encourage you to do yourself a favour and download it.